April 13, 2015 / 609 reads
Overstock.com, Inc. is unveiling a partnership with Bret Michaels. This exclusive collaboration will begin April 13, 2015, with the launch of a Live Bret Michaels store personally curated by Michaels for the online shopping website.
"We are excited to launch the Live Bret Michaels store of curated products that reflect Bret's life and style, both on and off stage," said Overstock.com President Stormy Simon. "We are even more excited to be the licensee for Bret's upcoming branded line of products focusing on home and lifestyle trends, to be sold exclusively on Overstock.com."
"The first time I experienced Overstock's soul was during a special company-wide event where I performed. It was pure magic meeting everyone," said Michaels. "I've seen them on television, I've shopped on their website, but the synergy with the entire group brought things to a whole other level."
Overstock.com has signed on as a sponsor for Michaels' worldwide "True Grit" tour, currently in progress. Michaels will also appear in a number of advertisements for the online retailer.
"After meeting Bret in person, we quickly realized that his creativity and passion will translate well into our product development world," said Seth Marks, Overstock.com's senior vice president of merchandising. "We look forward to collaborating with Bret to showcase his creative juices on our website."
As the collaboration moves forward, Michaels will also begin personally working with Overstock.com to develop branded products, available exclusively on the shopping website, that draw from his hands-on design experience. In addition to decorating his homes and tour bus, Michaels was personally involved in the design process of the Bret Michaels Rock Star Suite at the Riviera Maya, and the Bret Michaels Hospitality and Music Room at St. Joseph's Barrow Neurological Institute in Phoenix.
"I don't stand behind things I don't believe in," continued Michaels about the partnership. "I'm truly a person that shops on Overstock.com, and have done so for a long time. I'm excited to have a chance to personally develop products like the ones in my house, on my bus, in my life."
